Forgive me.. let me elaborate. Youtube has a partner program. Which would give Bret a very easy way to just share his thoughts with people. His channel would easily get a ton of fans. This would allow you to get revenue sharing on youtube. Then you set up a blog with posterous.com and have it autopost to a blogger site that is adsense enabled.. you could pick any platform I suppose. Link in his shirts. You could also have amazon ads that link to his products. A facebook fanpage which has the most viral potential. If you can swing it you could feed in behind the scenes cameras through ustream... that would be a cool way to link to facebook like a lot of music artists do. Plus it is the most social way to just talk to people. See TV is real time and what you want to do is take those google searches and make sure they turn into fans, follows, subs.. it is how you have to brand online..
